Two out of three households in Spain have SmartTVs since the pandemic

MADRID, July 6. (Portaltic/EP) –

The pandemic has tripled smart televisions or SmartTVs in Spain to reach a presence higher than previous yearssince currently two out of three households have these devices.

According to the report ‘The Future Viewing Experience’, prepared by Kantar Media, the pandemic has caused many changes and advances in digitization, which have materialized in the purchase of SmartTVs.

According to their data, the presence of this type of device in Spanish homes has tripled, going from being in two out of every ten homes in 2017 to almost two thirds today.

This growth is a consequence of the pandemic, a situation that led many households to opt for smart televisions and promote the digital transformation of their leisure and entertainment.

Despite this, Spain continues to position itself among the most lagging European economies, since in other countries, such as Italy or the United Kingdom, the presence of SmartTVs in homes is greater than 70 percent.

On the other hand, according to data compiled by Kantar Comtech in the first quarter of 2022, in the main European markets (Great Britain, France, Germany, Italy and Spain) 44 percent of televisions were 45 inches or smaller. higher.

This determines that despite the proliferation of multiple screens (mobile tablets or computers), much of the viewing continues to take place on televisions.

Another of the data that ‘The Future Viewing Experience’ throws up is that consumers also look for innovations in their format in these teams, such as curved screens or 3D support.

In this sense, Kantar indicates that innovation in this sense must attend to a crucial factor, which is co-visioning, and which is increasingly related to experience and content.

In this way, although households are further reduced in size in Spain (currently, the average number of cohabitants is 2.5 people per household), it is usually a shared experience.

However, future innovations, such as experiences based on augmented reality (AR) or virtual reality (VR) could put this factor at risk and promote a more individual experience.

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