MADRID, Dec. 5 (Portaltic/EP) –
At present, the ways of attracting followers are increasingly complex and, beyond traditional advertising, social networks present themselves as an opportunity. The online copy shop Copyfly he knew how to understand this perfectly and it is an example of how a disruptive communication strategy manages, in just two years and organically, to exceed the 36,000 users on social networks and boost your business.
copy fly born in 2020, during the pandemic, by the hand of six colleagues who had been affected by an ERTE. Faced with this situation, they decided that they had to do something with the printing devices from their previous business that were rendered useless. One morning researching keywords through the tools that Google is accessible to all usersdetected a disproportionate rise in searches for ‘online copy shop’.
This was a turning point for them, and oblivious to the repercussion of the scope that this discovery could have, they developed an application so that the user could upload and configure printing your copies through a web application.
After launching Copyfly, it was time to think about the strategy in social networks and they opted to create a character, baptized as ‘Mr. Bailongo’ on Instagram, who gave rise to raffles, visits to universities and even its appearance at the Cooltural Fest, a music festival held in Almería and where the brand managed to gather hundreds of students through its stand.
“We realized that we had managed not only to sell photocopies, but also to create a community that would later be called ‘Be Invésil’”, the company explains. For this reason, they affirm that this 2022 they have an “army” of almost 150,000 “Be Invisible” who has printed their notes, documents and resources with Copyfly.
All this strategy in networks, to which is added their ‘Top Ambassadors’ program, has led them to be selected as finalists in the national ‘Ecommerce Awards 2022’ awards. as the best ‘eCommerce Rookie’measuring itself against companies of the stature of ‘Big Crafter’, from Estrella Galicia, and El Asador en Tu Casa.
in matters of Corporate Social Responsibility, Copyfly has launched an initiative to recycle the colored rings used in the binding and give it a new useful life. The rings are sent to the followers who request them, sharing, once they receive the boxes, their reuse experiences on social networks, ranging from cat toys to games devised by early childhood education teachers.