MADRID, July 28 (Portaltic/EP) –
Samsung has held the “great reception” of its range of Samsung Galaxy Z folding smartphoneswhich is now in its third generation and has positioned itself as one of the preferred options among users of ‘premium’ products.
Specifically, the Galaxy Z Flip is the model that has experienced the greatest growth, multiplying by six the number of units sold in Spain in the first half of 2022 compared to the same period in 2021.
Last year Nearly 10 million foldable smartphones shipped worldwidewhich represents an increase in this category of more than 300 percent since 2020, a trend that is also evident in Spain.
The Galaxy Z series has significantly increased its sales and in the first half of 2022 it has tripled the turnover of these models compared to the same period last year.
In addition, in the first half of 2022, the folding segment accounts for 15.6 percent of the turnover of Galaxy smartphones. with a value greater than 600 euros in Spain. Last year, in the same period, it was 4.8 percent.
“The folding ones are working very well (…) and we are optimistic about the next launches,” said David Alonso, director of the Mobility Business at Samsung Spain, in a meeting with the media.
The price drop of the Galaxy Z Flip model It has made him the main protagonist and has allowed his sales from January to June of this year in Spain to multiply by six compared to the same period last year.
On the other hand, Galaxy Z Fold, the flagship of the range, multiplies by four the number of units sold compared to the first half of last year.
“We have a strong commitment to innovation, and we have no limits in creating the ‘smartphones’ of the future. We rely on an ecosystem of connected devices, which talk and work with each other, to make life easier for people. And the proof is that Spanish users choose us as their trusted brand, since we are leaders in the sale of ‘smartphones’ throughout this 2022″, added Alonso.
For his part, Valentín Hernández, Director of Marketing for Mobilie Experience at Samsung Spain, explained the importance of creating unique strategies for the user: “The Galaxy Z range has accounted for 10 percent of the sales of some of our promotions ; and it is that it is clear that we rely on campaigns that reinforce the personality of our devices.
These data, which Samsung values positively, come at a difficult time for the sector, with a market decreasing in units by 9 percent worldwide (11 percent in the case of Spain), according to Alonso, who sees how mobile sales are “polarized”, with a greater number of users opting for more expensive devices and another group resorting to cheaper devices.