Samsung embraces connectivity “as a way to drive sustainability and improve energy efficiency”

AI Energy Mode function – SAMSUNG

MADRID, Sep. 12 (Portaltic/EP) –

Samsung has presented at IFA the latest innovations in household appliances that will begin to arrive in the European market in these weeks, led by the Bespoke product family and with sustainability in mind, with the aim of helping the consumer create “the definitive sustainable home” .

The Bespoke line was born in 2019 with a strong commitment to customization, but as seen within the framework of the Berlin fair, it also shows Samsung’s “ongoing commitment” to become “the leading provider of sustainable, smart and beautifully designed digital home appliances“, as the person in charge of the Product and Appliances group of Samsung Europe, Antonio de Simone, points out in statements to Europa Press.

This range, present in 50 markets around the world, will now be extended in Europe with the new artificial intelligence (AI) oven, washer and dryer, which connect to the SmartThings app, as many of Samsung’s appliances already do.

“We adopt connectivity as a way to drive sustainability and improve energy efficiency in all our appliances,” says the manager. AI enables smart functions to evolve “to help improve the lives of consumers by addressing their growing needs.”

An example of it SmartThings Energywithin the SmartThings platform, which “allows customers to make greener decisions” based on the real-time data they provide about their energy consumption patterns.

“Using the sustainable solutions recommended by SmartThings Energy and implementing them through the help of intuitive features like AI Energy Mode, customers can take steps to reduce consumption at home switching compatible smart appliances to energy-saving mode,” explains de Simone.

This mode allows, for example, to optimize the temperature of the refrigerator to save up to 30 percent in electricity consumption. In air conditioning equipment it can reduce energy use by up to 20 percent, and by up to 40 percent in an ecological heating system.

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The director also underlines the continuous work in research and development to improve technologies that allow energy saving and introduced ecological functions. In this regard, a novelty announced within the framework of IFA 2022 is the washing machine solution designed with the signature Patagonia that minimizes the impact of microplastics present in clothes that come off during washingcapable of filtering and capturing 54 percent of these particles.

“Sustainability is top of mind when we think of home appliances. And as we look to the future, sustainability will grow in importance throughout the housesays de Simone. By 2023, the company expects 100 percent of its major appliances to have WiFi connectivity enabled and offer the SmartThings Energy service by default.

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Samsung has not presented a new television at IFA 2022, but it has brought the latest Neo QLED, OLED and MicroLED models to the exhibition, different technologies that seek to offer a different solution for each type of consumer.

“Today, people demand solutions and experiences beyond conventional passive entertainment“, a change that has been detected in recent years, especially with the pandemic when “they developed a greater appreciation for the quality of image and sound, and also realized how improved functionality and customizable designs better complemented the environment of your home”, explains to Europa Press the head of Visual Display at Samsung Europe, Nathan Sheffield.

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In this context, Samsung relies on its catalog. “We have models that deliver a fully immersive, big-screen cinematic experience with the latest in picture and audio technology, but our televisions are capable of much more,” says the manager.

Consumers demandinstant and seamless connectivity and the ability to easily configure scenarios to improve your daily life”, something that the company offers with its SmartThings platform, present in the entire SmartTV line.

There has also been an increase in demand for large inch televisions. Sheffield points out that a decade ago the 55-inch screen was considered large and that the average was 32 inches. “In today’s market, 55-inch TVs are the most common, while 75″ and 85″ are becoming more and more popular and represent the fastest growing segment. And of course we are selling the 146-inch microLED“.

As he explains, “Larger screen sizes benefit from higher pixel counts (and pixel-per-inch ratio). Having more pixels allows us to deliver sharp, detailed image quality, regardless of the content’s native resolution.” . But beyond resolution, Samsung’s flagship TVs “seek to incorporate all next generation technology“.

In this regard, Sheffield recalls that Tizen, Samsung’s own operating system, offers industry-leading application support and content discovery, included samsung Gaming Hub for games without consoleplus SmartThings for integrate multiple smart devices In the home.

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