Samsung bets on image processing to improve its quality in the new Neo QLED, microLED and OLED

MADRID, 4 Jan. (Portaltic/EP) –

Samsung Electronics has presented the new Neo QLED, microLED and OLED televisions at CES in Las Vegas, which incorporate different ‘software’ improvements for image processing, along with The Premier 8K laser projector and the new sound bars.

The Neo QLED TV series incorporates the in-house Neural 8K processor that improves picture quality with artificial intelligence upscaling, and enables features like Shape Adaptive Light Control and Real Depth Enhancer Pro for a realistic three-dimensional image.

Neo QLED 2023 also features a high-resolution panel and employs a Samsung-proprietary algorithm that drives automatic HDR remastering. These TVs use learning Artificial Intelligence to analyze and apply high dynamic range (HDR) effects in real time on scene-by-scene standard dynamic range (SDR) content, making SDR content brighter and more vivid, as detailed by the company in a press release.

Likewise, these televisions come with an integrated SmartThings module that supports Zigbee and Thread, which avoids having to depend on an additional device to control equipment with these standards.

For its part, microLED technology lacks bezels and has a modular nature that allows for custom configuration by the user. The series of TVs for 2023 includes new sizes: from 50 to 140 inches.

In the case of Samsung’s OLED series, it incorporates Quantum Dot technology, developed for Neo QLEDs, as well as Neural Quantum processors to retain the main strengths of OLED technology and improve limitations in terms of brightness and color rendering. color.

It’s available in 55, 65, and 77-inch sizes, and includes a 144Hz refresh rate, Samsung smart features like the Samsung Gaming Hub, and AMD FreeSync Premium Pro certification to enhance your gaming experience. It also offers Samsung TV Plus in its entire range of smart TVs, which in Spain includes 95 channels.


Samsung has added new features to the Samsung Gaming Hub gaming platform for the company’s Smart TVs, including MiniMap Sharing and Virtual Aim Point on GameBar 3.0.

MiniMap Sharing allows players to see their game map at a glance on any screen, while Virtual Aim Point, designed for FPS titles, makes it easier to see the crosshair.


Samsung’s ‘lifestyle’ product range has also been expanded within the framework of CES 2023 with a new version of The Premier laser projector, which now offers 8K resolution on a screen size of up to 150 inches.

For its part, The Freestyle, in addition to incorporating compatibility with Samsung Gaming Hub, integrates the Smart EDGE Blending function that allows you to use two of the devices and view the content in a 21:9 configuration without the need to manually align or adjust.

Samsung also announced that the flagship HW-Q990C soundbar, with 11.1.4 channels supporting Dolby Atmos, offers sound remastering using artificial intelligence, so users can hear voices clearly and surround sounds more immersive.

For its part, the ultra-flat sound bar HW-S800B, 40mm high and 38mm deep, also has Dolby Atmos and 3.1.2 channels.

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