Retail, more digital than ever thanks to the BIM methodology

Archive – People walking in front of a Zara superstore – Rober Solsona – Europa Press – Archive

MADRID, 2 Feb. (EDIZIONES/Portaltic) –

In it retail worldas in the vast majority of sectors, to maintain annual profits and continue to have a good reputation it is essential evolve and always be at the forefront. And this inevitably happens due to digitization, which allows a more agile way of working with fewer errors.

To carry out this digitization, for years, more and more retail companies have relied on the BIM (Building Information Modeling) methodology when planning their presence in physical spaces, capable of centralize all the information of a construction project -geometric or 3D, times or 4D, costs or 5D, environmental or 6D, and maintenance or 7D- in a digital model developed by all its agents.

According to the latest Adyen Retail Report 2022, 34 percent of retail in Spain already has a formal digitization strategy, 27 percent is in the planning phase and 6 percent currently has unified physical and digital channels. Some important percentages if one takes into account that retail is a sector that represents about 20 percent of employment in Spain and is made up of more than 757,500 establishments from different industries: textiles, pharmaceuticals or food services, among others.

In addition to improving work coordination, time management or resource optimization, BIM is a work methodology that has fully penetrated the the design and construction of physical stores from some of the big brands. Aspect to which 45 percent of consumers attach great importance, according to the aforementioned report.

An example that perfectly reflects the benefits of this methodology in the sector is Inditex. According to Alberto Pizarro, BIM Manager of RDT Ingenieros, in his interview for the ‘AbiertoXObras’ section of the specialized consultancy Espacio BIM, “many of the results achieved in some stores would not have been possible without this methodology”.

This is so because “BIM centralizes all the information of a project (geometric or 3D, times or 4D, costs or 5D, environmental or 6D and maintenance or 7D) in a digital model”, explains -for his part- Borja Sánchez Ortega, Project Director and Director of the International BIM Manager Master. Definitely, allows you to consult any aspect related to the project much more easily than other technologieswhich are going into the background.

At Inditex, specifically, this work methodology has made it possible to carry out projects such as Zara Puteaux, BSK Forum in Galles in Paris, Zara in Battersea in London or Zara Plaza España in Madrid. “Inditex is much more than clothing, and it has been five years since it began to implement BIM in its workflows,” says Pizarro, who insists that “the higher the level of BIM maturity, the more benefit it can get.” take out”.

For all these reasons, it is not surprising that more and more companies in this sector -and others- are betting on digitization, both in their internal workflows and in those that directly connect them with their final objective: the consumer. And it is that, despite the fact that the market is not enjoying its best moment and the gradual increase in the cost of life in general, if something good can be taken from recent times it is the rapid evolution of digital technology, that the retail sector is knowing how to take advantage of.

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