MADRID, Feb. 3 (.) –
Former Spanish basketball player Pau Gasol entered as an investor in the largest capital increase in the history of the WNBA (women’s NBA), which announced this Thursday the closing of capital raising to promote investment in the transformation of the long-term league. deadline, according to a statement from the competition.
“The WNBA today announced the largest capital raise ever for a women’s sports property, with new investors and existing owners from the WNBA and NBA. This groundbreaking transaction is part of a multifaceted financial growth strategy designed to generate new revenue through through increased investment in priority areas as part of the league’s long-term business transformation.”
The proceeds from this transaction are expected to be used to promote and promote the brand; the globalization of the WNBA; the innovation and growth of consumer touch points; and human capital and operational optimization as part of an overall effort to grow the league and generate new revenue.
“We are incredibly fortunate to be able to capitalize on the current momentum around women’s sports and are grateful to the investors who have chosen to support the WNBA in an unprecedented way and to our team governors who continue to invest in the players and teams,” confessed WNBA Commissioner Cathy Engelbert.
In addition to Pau Gasol, some of these initial investors are Nike; Micky and Nick Arison, of Carnival Corporation and Miami HEAT; Bill Cameron, CEO and Chairman of American Fidelity and Dallas Wings; Swin Cash, WNBA legend and vice president of the New Orleans Pelicans; Baron Davis, NBA legend; among others.