MADRID, Dec. 7 (Portaltic/EP) –
Microsoft is considering creating a super app that gathers all main services of a ‘smartphone’ such as messaging, shopping, news, gaming, and mobile payments; so that this service becomes the center of the user experience.
This ‘super app’ is focused to be developed in iOS and plan work similar to WeChat, the most popular application in China, which has around 116 million users and also combines the services of the main platforms, such as WhatsApp, Facebook, Skype, Tinder or Paypal.
In this sense, according to statements from sources close to Microsoft collected by The Information, the company intends to use the ‘super app’ to impose on mobile phones and boost the company’s “billion-dollar advertising business,” as well as attract more users to its own search engine, Bing, to Teams and more Microsoft services.
The company has devised this product with the aim of offering users everything they need and that they do not have to resort to other separate applications. In this way, it could stand up to other giants in the sector, such as Google and Apple.
In this sense, one of the main objectives of the project is reintroduce Bing as a benchmark in search enginessomething that the company considers essential and that it fails to achieve with its main competitor Googlewhich also works as Apple’s default search engine.
According to The information, this ‘super app’ is just a project for now and the one that would be in charge of creating it, Microsoft, has not clarified if an application of this style will finally be launched.
