Laporta: “The one with Spotify is the best sponsorship deal in Barça’s history”


The president of FC Barcelona, ​​Joan Laporta, has assured that the sponsorship agreement with Spotify, by which the name of the music platform will appear on the shirt of the Barça teams and next to the name of the Camp Nou in the stadium, is “the best in the history” of the club, and considers that it is “a solution” for “the very delicate economic situation” that the board of directors has found when taking the reins of the entity.

“We have reached a strategic alliance with Spotify, the most popular music platform in the world. It will be present on the front of the first team shirt, both men’s and women’s, for four seasons. It will also be on the training shirt for three seasons In addition, it will be associated with our stadium for the next 12 years. It is the best sponsorship agreement in the history of Barça,” he said at the Extraordinary Assembly of Undertaking Members.

During it, the agreement with Spotify as the new main sponsor of the Catalan entity is voted on, with which the board intends to “refloat the economy” of the club after finding “a very delicate financial situation” upon arrival, after the mandate of the direction of Josep Maria Bartomeu.

“The 2020-21 season we had to approve the worst accounts in the history of the club, with 481 million losses, a debt of 1,350 million and zero operating cash flow. Everything led us to an accounting bankruptcy. But the partners They did not choose us to regret them, but to find solutions, and the agreement with Spotify is part of the solution,” explained Laporta.

However, the maximum representative culé did not offer economic details of the agreement, reserved for confidentiality. “Due to a confidentiality clause, which is applicable to Spotify’s commercial policy in all its global agreements, we cannot give exact figures, but we can say that it is the best strategic proposal, from an economic and corporate point of view, that has never received FC Barcelona”, he pointed out.

He also assured that Spotify shares “values ​​and philosophy” with the entity. “The collaboration with Spotify is also part of the club’s strategic objective of proactively seeking partners who share the values ​​and philosophy that define its brand. From the very beginning, Spotify has understood who we are and how we project ourselves,” he said.

“In this line of commitment to our identity, I announce that Spotify will soon present its application in Catalan, which is the official language of the club and of Catalonia, a gesture that we appreciate and that confirms that Barça has made the right choice with its new teammate. trip,” he explained.

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