MADRID, July 20 (Portaltic/EP) –
Google has announced that the next monday july 24 will begin to gradually enable application programming interfaces (API) of privacy sandboxwith the update chrome stable 115, so that developers can test them.
The web pages use Third party ‘cookies’ and other mechanisms to track the browsing behavior of users on the Internet and to be able to propose topics of interest for advertising purposes, among others.
In this sense, Google advocates phase out these mechanisms face to offer more privacy to users and protection of your data while browsing. To do this, the technology giant is carrying out the initiative Privacy Sandbox.
Specifically, Privacy Sandbox is the Google’s proposal to offer respectful digital advertising with user data, that is, it protects people’s privacy online by removing third-party tracking ‘cookies’ in Chrome with alternative APIs.
Thus, in February, the company launched the beta version of Privacy Sandbox and, during the month of May, it announced that the APIs of this tool would be available in the month of July so that developers could use them to carry out large-scale tests.
Now, after three years working with the Internet ecosystem to develop new technologies that preserve the privacy of users, Google has updated Chrome to its version 115, and has indicated that will begin to gradually enable different Privacy Sandbox APIs starting next monday, 24 July.
Specifically, it will enable the Topics API, which is based on classifying the interests of users according to their use of the web without sharing the information directly with advertisers. It will also enable reporting API attribution reporting (Attribution Reporting API)whose function is to measure user clicks and views to understand if the ads have generated impact.
Finally, it will be made available to developers the Protected Audience APIwhich allows the display of ads focused on the interests of users taking into account previous interactions with advertisers.
In this way, as detailed in a statement on his blog, Google will enable the API “relevance and measurement” for a concrete percentage of browser instanceswhich will be increased little by little to “ensure that they can monitor and respond to any potential problems.”
Once made available to developers, the technology company intends to gradually enable the APIs in the coming months, to bring them to “approximately the 35 percent of browsers” during the week of July 24.
Therefore, it will give her access to a initial group of developers who will be able to test all enabled APIs and on the other hand, it will create several isolated groups of developers so that test an “isolated subset” of the enabled APIs. This is because, in this way, it will be easier to identify possible problems with these interfaces.
Subsequently, Google has indicated that it plans to extend availability to approximately 60 percent of browsers to beginning of August, continuing with the experimental groups.
Ultimately, “if all goes well” the company will grow to about 99 percent of browsers in mid-Augustcoinciding with the stable version of Chrome 116. At this time, they have also detailed that they will unify the developer test groups, keeping groups small and isolated without all APIs enabled in order to maintain monitoring.
On the other hand, Google has explained that in order to access the “measurement and relevance” APIs of the Privacy Sandbox in Chrome, interested developers must complete an enrollment and certification process.