It is easy to find headlines about the end of an era, but not so easy that this consensus is true: the sunset has arrived for the digital media that tied its future to social networks since its birth. In less than a month, BuzzFeed has announced the dismissal of 15% of its staff – its entire journalism division – and Vice has filed for bankruptcy “to facilitate its sale.” The two digital companies that one day were the envy of the online media for having deciphered the formula for sustainability on the Internet have succumbed to an ecosystem marked by an obsession with traffic and dominated by the whims of social networks.