Ciudadanos has a new corporate image. The party, which is celebrating its IV general assembly this weekend, has presented this Sunday what from now on will be its logo: the word ‘CITIZENS’- in orange, uppercase and with new typography- on a dark green background. Thus, they recover the colors of the extinct Union of the Democratic Center.
As the newspaper announced The countrythe main novelty is the incorporation of the color green, which information sources define as follows: “The main color palette focuses on the color Orange Citizenswhich gives off energy and luminosity, combining with space greenwhich brings harmony and tranquility”.
The new leadership of the party has presented its renewed image with a video in which it defined the logo as “decomplexed” Y “much more inspiring” than the previous one. “It is evolution and modernity, focused on a voter with a critical and future vision who wants to move away from traditional politics to look for a different alternative,” explain party sources.
During the re-foundation process in which Cs has been immersed in recent months, everyone agrees that the image of the party should be renewed and an external company was hired that has been in charge of the design. As this newspaper has been able to learn, another abbreviation other than ‘Cs’ was also used, which was finally discarded.