In 2013, Professor Carl Benedict Frey published a pioneering study. A large-scale analysis of the jobs that could be automated in the short and medium term and what the risk of this happening was. The result went around the world: 47% of current jobs (or rather, from 10 years ago) were likely to be replaced by a machine or artificial intelligence in the coming years.
Frey’s study has then been repeated ad nauseum by academics and think tanks around the world, modifying the variables and exposing other results. With so many different possible automation figures, the impact of these analyzes was waning. Until the revolution of generative artificial intelligence (AI) began, capable of writing books, typing computer code, designing travel plans or computer programs on its own. Many thought that the announced automation had begun.
