Apple expands its commitment to privacy and puts the user in control of their data

MADRID, 24 Jan. (Portaltic/EP) –

Manzana expands its commitment to privacy through new features that put users Users in control of their datasuch as transparency in the monitoring of apps and privacy sheets, as the company has announced coinciding with Data Protection Day, which is celebrated on January 28.

Likewise, to raise awareness about the importance of data protection, the American company has created the short film ‘A Day in the Life of an Average Person’s Data’, with the collaboration of Nick Mohammed, actor of the Apple TV+ series Ted Lasso, and will offer free workshops in its stores -within its ‘Today at Apple’ program- to teach users how to protect their personal information.

This new 30-minute session will be available in Apple Stores around the world and will help Apple users learn more about features such as ‘Mail Privacy Protection’, ‘Security Check’, location services and access keys. In it, attendees will learn how to customize these features based on their privacy preferences.

“We created ‘Today at Apple’ to spark our customers’ creativity and help them get the most out of Apple products and their features,” said Tracey Hannelly, Apple’s senior director of Marketing and Business Initiatives, who recalls Apple’s history. as a “privacy leader”.


Apple products and features include innovative privacy technologies that limit outside access to your data. In this way, the company explains that -for example- crawlers don’t keep track of users in Safarithe Health ‘app’ keeps your records safe Y Siri adapts to their needs without knowing who they are.

Apple believes that privacy is an integral aspect of its products and services, and the latest update to iOS 16 adds new tools to give users more effective control over their data, including an ‘App Security Report’ for the ‘smartphone’ to identify permissions that have been granted to different applications and give the user the option to revert them, among other new features.

“Apple’s goal is to design devices, features and services that give users complete control of their personal data,” added Erik Neuenschwander, Apple’s director of User Privacy. “Year after year, we’ve added powerful privacy controls to our operating systems. This film and new Today at Apple sessions will teach users how to take advantage of the features we put in their hands and how we put privacy at the center of everything.” what we do”, he added.

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