Archive – Amazon Prime Video – AMAZON – Archive
MADRID, September 22 (Portaltic/EP) –
Amazon plans to incorporate the advertisements in its streaming content service Prime Video, a change that is expected at the beginning of next year, following the example of platforms such as Netflix and Disney+.
The subscription plans of services like Netflix and Disney+ They have been expanded with a more economical modality supported by advertising, since it shows advertisements between the reproduction of its content to reduce the price that users pay.
Netflix introduced a standard ad-supported plan in November last year, removing some of the most viewed titles from its catalogue. Initially it offered a lower playback quality but in April they decided to raise the resolution to 1,080p to include support for two simultaneous broadcasts.
This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. This is expected to be available from November 1 in several countries in Europe and Canada, for about 5.99 euros per month (compared to the 8.99 euros it currently costs).
This trend of incorporating ads has also caught the attention of Amazon, which plans to launch it early 2024 on Prime Video, as reported in Variety. He would initially arrive at United States, United Kingdom, Germany and Canada and at the end of the year to other countries, among which would be Spain.
The company has explained to this medium that it will show fewer ads than traditional channels and other rival streaming platforms. He has also noted that he has chosen this option to “continue investing in attractive content and continue increasing that investment over a long period of time.”
These plans are included by Amazon in a publication on its Prime Video blog, where they confirm that in Spain “in 2024, Prime Video series and movies will include limited advertising”and that will not require any action on the part of the user.
It also mentions a new option without ads among its subscription plans, which in the United States will have an additional price of $2.99 per month for Prime users, although the price in other markets, such as Spain, will be revealed “later.”