Amazon sues admins of 10,000 Facebook groups for promoting fake reviews

MADRID, July 19 (Portaltic/EP) –

amazon has filed legal action against the administrators of more than 10,000 Facebook groups, which it accuses of coordinating and promoting the publication of false reviews in exchange for money or free products.

The company has announced that these groups would be operating from their corresponding regional website, both in the United States and in United Kingdom, Germany, France, Italy, Spain and Japan, as it has advanced in a statement.

As the vice president of Amazon Sales Partner Services, Dharmesh Mehta, has indicated in this writing, the company’s teams working to stop these fraudulent comments have “stopped millions of suspicious reviews before customers see them.

The manager also trusts that this legal action directed at the administrators of 10,000 Facebook groups will serve to discover “the perpetrators who operate in social networks” and that they are responsible for these bad actions.

On the other hand, the company has announced that it will use the information it discovers in this legal action to identify criminals and delete fraudulent reviews commissioned by scammers from these Meta-owned social network groups.

He has also pointed out that one of the groups that promote these false reviews and that is part of the lawsuit is ‘Amazon Product Review’, which had over 43,000 members until Meta removed it in early 2022.

According to the company’s investigations, the administrators of this group tried to hide their fraudulent activity and evade Facebook’s detection systems “by hiding letters of problematic phrases.

Finally, Amazon has recalled that it employs 1,200 people to protect its stores against fraud and abuse, including false reviews. In addition, another of its teams focuses its efforts on investigating fake review schemes on social networks such as Facebook, Instagram, TikTok and Twitter.

As a result of those investigations, it has managed to detect more than 10,000 groups promoting fake reviews on Meta platforms. Of those, Meta has removed more than half of the groups for policy violations and continues to investigate others.

With this, the e-commerce company has recalled that “pioneered product reviews”, since it introduced them in 1995 to help customers make more informed purchasing decisions.

To preserve the veracity of these opinions, it assigns part of its human team to tasks of recognizing and blocking false reviews, a job that has resulted in the proactive detection of more than 200 million allegedly fake reviews in 2020.

Likewise, he recalled that this lawsuit “is the latest step by Amazon to stop scammers who try to publish false reviews in the stores” that it integrates and that last year they closed several review brokers aimed at customers in the United States, United Kingdom , Germany, Italy, France and Spain.

Finally, he added that “permanently eliminating fake reviews in retail, travel and other sectors will require greater public-private partnership, including collaboration between the affected companiessocial networks and the forces of public order” and has been open to collaborating with these entities to achieve this objective.

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