One year has passed since the last great viral phenomenon, one of those that cannot be understood without taking into account the logic of the networks. It all started when a developer programmed a simple word-guessing game for his partner, who are fond of crossword puzzles. Since the rest of her family also liked it, she decided to create a website so that anyone could play. He thought it would be fun to share the results on social networks and he came up with a pattern with emojis that accurately depicted how the game had developed, but without giving clues to other players. People from outside his circle became interested in that pattern of green, yellow and gray squares that his acquaintances shared. Weeks later, tens of millions of people were playing Wordle, which blew up over Christmas 2021.